Digital Kids: How Digital Media Affects Childhood

Digital Kids: How Digital Media Affects Childhood

Type: Information Design, Data Visualization, Print Design

Type: Information Design, Data Visualization, Print Design

Role: Research and Design Development

Role: Research and Design Development

Timeframe: Sept 2018-Dec 2018

Timeframe: Sept 2018-Dec 2018

Tools Used: Illustrator, InDesign,  Premiere Pro, After Effects

Tools Used: Illustrator, InDesign,  Premiere Pro, After Effects

Digital Kids is a two-part information design project that informs parents about the consequences of their children's excessive screentime. 

Digital Kids is a project that educates parents about the consequences of excessive screentime, through an informational pamphlet and Youtube Video.

There’s been a rising concern amongst parents and educators about how the excessive use of digital technologies might be affecting the development of children today. The project “Digital Kids” tackles the challenge of informing the public about the dangers of excessive use of technology, while maintaining a friendly and reassuring aesthetic. After a few weeks of intensive research gathering, I developed an 8-panel pamphlet indicating all the various ways children are affected by technology, as well as a short video intended to be posted to the advocate’s (Common Sense Media) website or Youtube channel.

Part One: The Pamphlet

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The Unfolding of the Pamphlet

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1. Front Cover 

2. Panels 1 to 2:  A summary of statistics relative to the overconsumption of media in children

3. Panels 3 to 6 (How to Identify a Digital Kid): Lists all the ways that children are affected by their overconsumption of media

4. Poster (How to Unplug Your Digital Kid): Identifies ways that parents and educators can reduce the amount of media their children consume

5. Back Cover (Still Curious?): Gives readers a link to external resources provided by the advocate, Common Sense Media.

***Folded, this pamphlet is 8.5 in by 11 in. Unfolded, this poster is 22 in by 34 in.

 

Informing the Audience Through Narrative

Informing the audience through Narrative

With this project, it was necessary to create a narrative throughout the pamphlet in order to engage the audience, as well as educate them. To do this, the characters we follow throughout the pamphlet are meant to resemble personified social media avatars, who go about their days staring at their phones. The pamphlet is also designed to follow a "digital kid" throughout a normal day for them. This narrative reveals the many ways technology may be affecting childhood, from the amount of playtime a child recieves in a day, to the way screens affect their sleeptime.

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A Few Preliminary Sketches

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Part Two: The Video

The second part to this project is a video which shortly recaps the main information within the printed pamphlet. The video was created with the intention of being posted to the advocate's chosen video-sharing platform. In order to really capture the essence of the topic, I decided to use multiple devices to carry out the information (in a meta sort of way). Using screens of all sorts not only reinforces the idea of overconsuming media, but it also made for good design composition. Have a look! 

Like what you see? Let's talk about it! 

Like what you see? Let's talk about it! 

Like what you see? Let's talk about it!

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Luxvna Uthayakumar 2020